World Goes 2.0 With New Online Store

Words by Steven Fernandez WORLD have long been innovators in fashion and design, leading the game with seriously sweet fashion and beauty products for nearly 25 years now! Well, these guys are taking it up another notch by whipping out a brand spanking new online store that lives up to the epic precedent WORLD sets for themselves. Arriving just in time to coincide with the release of their Spring Summer 2013 / 2014 collection HEAVY METAL, the new WORLD online store is a mosaic of incredible ideas and experiments, whereby clicking a different tile takes the shopper to a whole new set of incredible products. Remember what Forrest Gump’s mum said about the box of chocolates and not knowing what you’re going to get? Yeah… this is a little bit like that… but way better. WORLD is upping the ante with not only their new online store, but with a whole new approach to their social media channels, keeping you up to speed with the latest ideas, inspirations and innovations through Facebook, Twitter and Instragram. These guys are the same online as they are in person… Each item purchased is hand-wrapped at WORLD's head office, so every product arrives to you like a beautiful present from a long lost lover. Don’t believe us? Head on over to www.worldbrand.co.nz to see for yourself… … I’ve wasted a few hours on there myself today! Oh and don’t forget to follow what they’re up to in the social stratosphere – Facebook www.facebook.com/WORLDBRAND Twitter @WORLD_NZ Instagram @WORLDBRANDinNZ Tumblr www.worldbrand.tumblr.com/ Pinterest www.pinterest.com/worldnz/