Who is the Gucci Ghost?

The Gucci Ghost has been making waves worldwide since the brand first showed off their street art inspired range at Milan Fashion Week earlier this year. But who exactly is this ghost of Gucci's?

Introducing ex Olympic snowboarder and graffiti artist Trevor Andrew. His foray into fashion all began when he needed a last minute Halloween costume. Andrew cut holes into his Gucci bedsheets and was catcalled the Gucci Ghost into the night. Fueled by his new nickname, he spread his name and interpretation of the iconic label on every surface he could find, later taking photos of his street art and posting them to his Instagram account. 

Unexpectedly his Gucci graffiti attracted 26k followers and Andrew found himself in a collaboration with Gucci's creative director Alessandro Michele. Michele reached out to Andrew after seeing his creative interpretation of the double G logo on the streets of New York.


It just got Real® #guccighost @gucci

A photo posted by GUCCIGHOST® (@troubleandrew) on

Landing an official position in the Gucci design team, Andrew has contributed to creating innovative graffiti designs that have never seen before in high end fashion. ‘There were no crazy guidelines that I had to follow,’ Andrew told Wmagazine, ‘it was like, come in, create and let’s have fun.’

Big stars, such as Rhianna, have been spotted carrying the Gucci Ghost design, and even Beyoncé has gotten behind the trend while on her Formation world tour, indicating the birth of a new direction on Gucci’s creative outlook. 

Andrew adds, ‘Gucci is like a language. What’s Gucci? Everything is Gucci. It’s good. It’s greatness. The fact that it’s made it into English slang, that’s so dope.’ 

Photo source: wwd.com, versusandco.com, popsugar.co.au