Trawl through any of Auckland's premium shopping precincts and you'd be hard pressed not to be bombarded with stores proffering the latest eyewear. Looking around, you'll find the demand meets the supply, with Auckland's fash pack rocking every shape and silhouette known to man.
So, when a designer as prominent as Balmain launches a collection to be sold exclusively in Specsavers, you can bet every fashionable woman is rushing out to get her hands on them.
We tapped Specsavers Head of Frames, Juan Carlos Camargo, to discover more about the new, fashion-forward eyewear collection, and what styles will be permeating our Instagram feeds this Spring.
What kind of styles are included in this luxurious new eyewear range?
The Balmain eyewear collection encompasses the distinguishable DNA of the brand with a tender marriage between strong, edgy detail and soft, feminine elegance. The range incorporates a modern tough-luxe aesthetic, mixing luxurious materials with distinctive designs and a glitzy, rock-n-roll edge.
How long has the launch of the Balmain eyewear collection been in the pipeline for?
For a while! Balmain is one of the world’s most well-known and influential haute-couture brands and being able to offer our customers this luxury brand at an affordable price is so important to us at Specsavers. We’re excited it’s finally here!
Was any inspiration taken from the Parisian fashion label’s garments?
Very much so. Balmain’s dedication to uncompromised luxury, sophisticated glamour and ultra-feminine design is carried through to the eyewear collection. Featuring shapes and colours that are designed to make women feel beautiful, confident and empowered. Subtle details true to Balmain’s aesthetic can be found on every frame, including a gold ‘B’ on the temple tips and detailed embellishments inspired by the Balmain belt chain collection.
Is there one particular piece from the collection that can be seen as the ‘hero’ piece?
Every piece in the collection embodies Balmain’s opulence and glamour and is a hero in its own way. It comes down to personal preference.
Who do Specsavers have in mind when considering the woman that will wear the Balmain frames?
Someone who is confident, elegant and fashion-conscious. She’s not scared to make a statement in the way she dresses and that includes her eyewear.
What color palette makes up the range?
Meticulously designed, the frames come in a variety of styles, each bearing trademark features such as black and gold accents, studs and rivets, chains and contemporary shapes.
This whole eyewear collection screams chic, glamour and confidence; which pair of glasses says, ‘boss lady’ the most?
The collection is seriously bold, so every pair has ‘boss lady’ appeal. If I had to choose one pair, I’d say the striking spearmint green frames. The beautiful, all-over colour certainly steals the show, but the discrete gold detailing can’t be missed - a perfect look for the confident, independent woman.
What designer partnership is next for Specsavers?
We’ve had a busy quarter with Balmain launching as well as a new collection from ELLERY. We have so many amazing styles in store. We are in discussion with inspiring creators and designers and, while I can’t let the cat out of the bag just yet, I will say stay tuned as there are some seriously chic collaborations on the horizon for Specsavers which we’re excited to share with you soon.
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Feature image credit: They All Hate Us