RUBY's new collection Diamonds has arrived

RUBY's new collection: Diamonds in the dunes - Spring/Summer

  We relaxed over the weekend. The crew at RUBY didn’t. On Saturday they released their Spring/Summer ’14 collection Diamonds online and in RUBY boutiques nationwide. The Diamonds collection is full of sandy hues and flowing silks. It has a dreamy Californian retro vibe, with prints influenced by tan python skin. Shot in Sydney’s surreal Cronulla sand dunes by renowned Australian photographer Steven Chee, the RUBY Diamonds campaign captures the beauty of the natural environment at dawn. Check out some of the campaign shots in our gallery below. Designs are perfectly typical of signature RUBY pieces. Silk pants, easy-to-wear long sleeves, patterned jeans, elegant dresses and playsuits are ideal for the crisper days and hot summer nights that are on the way. ‘This season I was intrigued with the idea of weaving still life images through our campaign to compliment and highlight the amazing Valentina. Delicate white Cyclamens and vibrant Magnolia blooms were perfect against the crystal sand dunes,’ says RUBY designer Deanna Didovich. The RUBY Spring/Summer ‘14 Diamonds collection is available now. Visit RUBY online for more information. Words by Isabella van Heusden. [gallery link="file" ids="4021,4023,4024"]