One idea, one t-shirt, one goal: WORLD helps the world

We don’t think there’s much better than when fashion gets behind a good cause. Our friends at WORLD want to help the world, so they’ve created a new t-shirt design for the United Nations – making them the first fashion house to ever design a t-shirt for this incredible organisation, a thing for the Kiwi brand, and New Zealand as a whole, to be super proud of! The t-shirts will all sport the slogan ‘YOUN’ on them, with 20% of the sales going straight to the United Nations. The designs are part of the 17 Global Goals project, which is being launched on the 25th of September in New York. WORLD founders Francis Hooper and Denise L'Estrange-Corbet will be joining President Obama and Helen Clark at the launch at the United Nations HQ, alongside 100 other world leaders and UN ambassadors. The Global Goals are a 15 year plan, so WORLD are creating the t-shirts from newborn sizes so children can grow up knowing the value of the United Nations. You can pick up a t-shirt for you and your family members from any WORLD store or a online here. After you’ve got one, snap a picture and upload it with the hashtag #worldbrandglobalgoals to show your support!