#mycalvins: Calvin Klein Jeans’ Racy New Campaign

It can be difficult to come up with exciting and noteworthy advertising in the fashion world but Calvin Klein Jeans manages to do it every time - and this new campaign is no different. Standing out from the crowd the risque and edgy campaign tells stories of lust and love in a modern world. The video component of the ad, entitled 'Raw Texts, Real Stories' was shot in New York City by Mario Sorrenti and isn’t solely focused on jeans, it’s part of a sociological experiment looking at how this generation uses the digital world to create sexual connections. Inspired by true stories of young adults in in major cities, Calvin Klein takes a fresh new look at advertising. The multi-media campaign will run in 27 markets and is all about the digital age and social media. This Calvin Klein campaign is a little bit racy and a whole lot of fun. Check out the video below and don’t forget to hashtag #mycalvins when you post a picture wearing your Calvins to be part of the fun. [video src="https://www.youtube.com/watch?v=pRL1HjOn_H4" size="auto"]