In conversation with: Camelia Farhoodi
For Melbourne-based fashion content creator and model Camelia Farhoodi, style and creativity comes naturally, which meant she was the obvious choice for our social media muse of the season.From playing with Barbie dolls as a child, to playing dress-up for some of fashion’s biggest brands; Remix spoke to the Instagram mogul about her love for fashion, the ever-changing internet trends, and what inspires her innovative content.
Have you always had a love for fashion?
From as early as I can remember, and from the stories that my parents and grandmother have told me, I’ve always tried to have as much autonomy over my wardrobe as I could. I’ve always loved experimenting and expressing myself through fashion and beauty. From playing beauty salon with my 37 Barbie dolls, to my early teens, having absolutely no funds and trying to chop up an old piece of clothing I would find at the charity shop and turning it into an outfit...to now, working with my passion.
How would you describe your personal style?
More recently, comfortable, but still
chic — things that feel good on my body. Over the years I’ve come to realise I
look my best in an outfit that I feel most comfortable in. Stripping it back to basics and really creating a wardrobe that feels effortless is where I’m at right now.
Who are your style icons?
This changes all the time for me! I’d say right now, it’s a beautiful and weird combination of Kate Moss & Sarah Jessica Parker.
How did you first get into content creation? At what moment did you realise you could make a career out of it?
I initially gained a base following on social media when I was very casually posting pre-clubbing/festival outfits, but really it felt like a normal instagram page. Fast forward to Covid, I was stuck at home with an over-pouring closet of second hand clothing... and nothing to do. I started casually asking my brother to help me take outfit pics during this time and starting posting them. This brought heaps of traction for me, and slowly brands started to send packages my way. It was only five years ago I even really knew what a content creator was... safe to say I was mind-blown that people were making money off something that I loved too. This then led to me signing with my agency, who I’m still with now!
You have worked with the most incredible portfolio of brands like Jacquemus, YSL, and just recently, Prada. What brand would you love to collaborate with next?
Ugh, there’s too many on my list! Something that would be so special
for me is working with Chanel. I’ve always felt this weird connection as they have the Camellia flower logo, and ingredients in their beauty products use Camellia extract too. It’s weird, but it’s always been special to me.
What inspires your content?
My hardest times, creatively, in my job are when I’m not outside within nature, exploring, experimenting, drinking water, eating nourishing foods, and taking care of myself. My inspiration comes when I’m in a healthy mental state. I could walk down the same road on two different days, and it is completely different depending on if I’ve given myself the tools to be the best I can be on that day. So to summarise... life inspires me when I’m taking care of myself. The trees, the building, the people, music... everything that exists.
What has been the biggest ‘pinch me’ moment you’ve had?
This question comes easy to me. In January, I was just invited to attend the Jacquemus show in Nice. It was the most seamless, breathtaking experience I’ve had in my career... I still feel like it was a dream.
As you know, video content has taken over the social media landscape in recent years. Did you feel any sort of pressure to make this transition? Or was it more of a natural evolution in regards to your content?
It was definitely a natural evolution for me! I’ve loved posting my video edits, just as much as my still content, so the transition hasn’t felt too drastic. I think the part that was harder to get used to, was the vulnerability of said video content, speaking to camera, showing your life in a more raw way. This was harder to adjust to!
In a world of ever-changing trends and internet aesthetics, how do you stay true to yourself and your personal style?
Oh, this is hard! I’m almost 26 now, and I only just feel like I’ve gotten to a place where I know myself and my style. I can make decisions easier, and know how to listen to my gut instincts, I think through trial and error. Wearing a new outfit, coming home and thinking about how it made me feel that day have helped me learn what I love best.
Do you have any advice for young women who are growing up in this digital age, and dealing with the effects of social media on their mental health?
It’s so ironic, I spent from the ages of 20-24 cutting my hair, changing my style, nail colours, makeup trends, all of it... after all of that I’m now trying to go back to my basics, natural curls, hair, fresh skin. I came to notice that none of these trends stuck with me, striving to look like others, be like others... I now understand no one does me better than me! Being true to yourself is so important, and you will glow once you let yourself be you.
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