Discover Standard Issue’s ‘Jumper for Jumper’ Initiative and help to keep Kiwi kids warm this winter

For the past three years, New Zealand premium knitwear brand Standard Issue has been a proud partner of Auckland’s Middlemore Foundation. Through this partnership, Standard Issue has been able to knit and gift 2000 jumpers to children living in impoverished conditions, providing warmth crafted with love to local communities. This winter, we have an incredible opportunity to get amongst and help Standard Issue and Middlemore Foundation’s ‘Jumper for Jumper’ Initiative reach its goal to knit and gift 3000 jumpers by the end of the winter season. Read on to discover how you can help. 

One in ten Kiwi kids are living through the cold winter months without access to basic needs that we may take for granted, such as sufficient food, a good bed, or warm clothing. The ‘Jumper for Jumper’ initiative highlights an incredibly important issue. Visit your local Standard Issue store to help the cause - with each jumper purchased, Standard Issue will match it with a beautifully knitted jumper to be gifted to a child in need. 

If you’re not in the market for a new sweater, there’s no need to fret! Customers are also able to purchase a child’s jumper separately for $30, which will then be donated on the customers’ behalf, making sure that one less Kiwi kid will go without warmth. Gifted jumpers are crafted with the utmost love and care by the Standard Issue workroom team, keeping zero-waste, warmth, and longevity in mind. Knitting of their donated jumpers can also be viewed on an industrial knitting machine in the Standard Issue flagship store located on Osborne Lane in Newmarket. 

We all know that small changes can make an extremely powerful impact, and with our support, Standard Issue and Middlemore Foundation can help warm up winter for our most vulnerable tamariki. Get amongst by visiting your local Standard Issue or clicking the link below.