Coach Class: HAIM fronts Coach's latest Signature Collection

A wistful look back and a confident step forward, Coach’s latest Signature Collection pays homage to everything we know and love about the New York-founded fashion house while singing to a brand new songsheet. 

Turning up the volume with musical trio HAIM fronting the collection, the campaign embodies optimism and modernity, seeing the Haim sisters Este, Danielle and Alana – individual style queens in their own right – take to the streets of New York dripping head to toe in Coach’s signature styles. Photographed by legendary fashion photographer Jurgen Teller, it’s a campaign that evokes the past and future and leaves us dreaming of springtime in the Big Apple. 

Infusing some of Coach’s most notable pieces with each HAIM sister’s personal style, the result is an enviable ensemble of must-have outfits. Featuring much-loved Coach icons – including one of the fashion world’s most lusted after bags, the pillow Tabby – alongside new denim ready to wear pieces, this ultra-wearable collection is designed for the girl on the go.

Describing the spring collection as a reframing of Coach’s house codes to platform personal style and self-expression, Coach creative director Stuart Vevers says: “Our next chapter celebrates Signature, an enduring house symbol reimagined in a language of individuality, ease and optimism that speaks to the attitude of today.”