adidas Originals teams up with Pharrell Williams to create the Supershell
[gallery ids="6543,6542,6541,6540,6538,6539"] After the insane success of the adidas Supercolor campaign, music God and fashion designer, Pharrell Williams has once again teamed up with the brand to create the new limited edition, Supershell. Using the iconic Superstar model as his base, Pharrell has collaborated with friends and creatives from around the world to bring an original spin to the much-loved shoe. In this new collection, the Superstar’s Shelltoe comes alive with signature graphic artworks and designs from NYC contemporary artist Todd James, American photographer-director Cass Bird and contemporary Japanese artist Mr. The artists’ designs are then joined by six of Pharrell’s own artworks that explore life force and energy and its relationship with colour. The range is offered in black and white colourways, allowing the vibrant artworks to take center stage, with some of the artworks moulded into a 3D design onto the Shelltoe - a first for the Superstar silhouette. Another twist the shoes have is that each left and right shoe features different graphics, allowing the collection to be mixed and matched endlessly, and forming yet another opportunity for creative expression by the wearer themselves. Head here to check out the range online.