Ariana Grande in Swarovski is a style icon for the festive season

Earlier this morning, it was announced that Ariana Grande would be stepping into the spotlight as the face of Swarovski’s Holiday 2024 campaign, ‘Party of Dreams,’ where, as expected, she radiates every ounce of festive elegance—and it has our editors inspired for the season ahead. Styled in stunning pieces from Swarovski’s celebrated Millenia and Matrix Crash collections, Ariana embodies the brand's commitment to modern glamour and self-expression. The campaign captures her infectious spirit and reminds us why her icon status is enduring.

Swarovski’s Millenia collection, known for its strikingly modern designs, features innovative crystal cuts that reflect light with breathtaking brilliance. Meanwhile, the Matrix Crash collection showcases a bold fusion of artistry and sophistication, with intricate crystal arrangements that offer a sense of joyful exuberance. Together, these collections represent Swarovski’s rich heritage in crafting luxurious and exciting jewellery that has adorned countless icons over the years.

In this campaign, in the vibrant setting of a nightclub illuminated by Swarovski’s signature hues, Ariana’s magnetic presence encourages us to all embrace our individuality and celebrate the season in style. ‘It’s great to bring some joy and sparkle this Holiday Season,’ she tells us with her signature palpable enthusiasm. This campaign is not just a showcase of beautiful jewellery; it’s an invitation to shine bright and embrace the joy of the holidays. Cue the crystals for the months ahead.

SWAROVSKI.COM