It's safe to say, we now live in a world where it's hard to find an image for a campaign, photoshoot or advertisement that hasn't been retouched, manipulated or edited in some way, shape or form.
This reality of an ‘edited world’ is something in which we've become so accustomed to that we barely notice it's even happening. It has become customary for us to change the way in which things are perceived, whether we are editing our photos with a filter on Instagram, or taking more drastic measures to proportion our features. The world of photoshopping is unavoidable.
An anonymous source, who has spent majority of her career retouching for Victoria’s Secret campaigns, has the inside scoop on photo editing - and her insights are even more crazy than we had expected.
She explained that the initial 'editing' actually happens on set. She explains, 'I don’t think I ever was on a shoot with a model that had real hair.' Another sneaky trick is the addition of push-up bras under bathing suits. 'When you're wearing a strapless bikini, in no way, shape, or form [can] you have cleavage. It’s physically impossible with the way gravity works.' In addition, she explains that while models are often retouched to look thinner, curves are also added.
The source reflects, saying that 'the reason people retouch bodies is because they’re just trying to sell you something.'