The new Juicy Couture fragrance everyone is talking about

Juicy Couture have been filling bedroom shelves and bathroom vanities across the world for as long as we can remember. With instantly recognisable bottles and scents that exude glamour, Juicy Couture is synonymous with carefree women, looking to celebrate life and play with femininity. And now a new Juicy Couture perfume has been released. Viva La Juicy Soirée has quickly made a name for itself, as the go-to perfume for women looking to make a bold statement.

Juicy Couture's latest iteration bottles mystery, confidence and a curious sense of adventure. With fruity top notes, including pink kiwi, mandarin and cassis leaves; floral mid notes and warm base notes, the fragrance is 'a kaleidoscope of jewelled fruit’.

'I chose to play with vibrant and pulsating ingredients, as they lend a sense of surprise, sensuality and mystery... in-keeping with the vivaciously optimistic spirit of Viva La Juicy,’ says Master Perfumer, Honorine Blanc.

The playful yet intricate design of the scent remains true to the proudly feminine nature of the brand, which has long championed the ability of women to exude individuality and to challenge traditional gender stereotypes.

The new Juicy Couture Viva La Juicy Soirée is available now from Farmers stores nationwide!

Get your hands on a bottle, here.