The new beauty launch that broke the internet

If 2016 was the year of the nude lip, then 2017 was always destined to be the bolder, brighter iteration to come. 

As part of their new Colour Rocker collection, the ever-edgy M.A.C have released 28 new high-octane shades in their signature creamy matte lipstick. Featuring rainbow-ready shades of bright lime green, gray lavender purple, sky blue and electric orange, the collection also comprises true reds, soft fuschia, and a mauve-nude (for all those who just can't leave 2016's beauty trends in the past just yet). 

And whenever a brand such as M.A.C launches a new product, of course their cult following goes bananas for it, with thousands of beauty junkies expressing their excitement over Instagram. Sadly they'll have to wait, the products don't officially launch until January 26, and will be available in-store and online until March 9. 

Check out every unicorn-esque shade below: 

Photo credit: Marie Claire