The latest celeb beauty brands you need to know about

With the successful rise to fame, comes the obligatory journey into unexplored territories for many a pop star in Hollywood. This mandatory next step to the big bucks often finds celebrities finding common ground in various worlds and whereabouts, but most notably the beauty department. From reality stars to rockstars, here are a few of the big names that have shaken up the multi-billion cosmetic industry with their single-handedly built beauty empires. 

via @cayskin

Cay Skin - Winnie Harlow

As UV levels soar, sun protection is becoming the most vital step in our beauty routine. Winnie Harlow has mastered a light, makeup-friendly SPF formula with her recently launched skincare brand, Cay Skin. Suitable for all skin colours and types, the Isle Glow Face Lotion (SPF 45) is a highlight of the collection, containing niacinamide and sea moss to create an effortless glow.

via @victoriabeckhambeauty

Victoria Beckham Beauty - Victoria Beckham

Spice up your make-up regime with a little bit of Posh. That’s right, Victoria Beckham has an eponymous beauty brand that not only prides itself on its ethically sourced ingredients and sustainable packaging but has an open-book policy when it comes to all their products’ contents, taking clean beauty that one step further. With iconic products like their Posh Gloss and Future Lash Mascara, their make-up is not only top-notch but honest to the core.

via @roseinc

Rose Inc - Rosie Huntington-Whitely

Another clean beauty brand not to be gazed over in any way. Founded by model turned actress turned beauty ambassador, Rosie Huntington-Whitely’s ‘Rose Inc’ showcases an array of products that exude the highest level of performance and formula. With clean ingredients and non-comedogenic formulations, your face is in good hands with this no-fuss, no-fluffs beauty brand. When time is of the essence, the effortless application allows products to create an instant effect, even when you're in a time crunch. Hero products include their refillable lipsticks and lip & cheek colours. *Adds to cart.

via @rarebeauty

Rare Beauty - Selena Gomez

Striving to break down unrealistic expectations of beauty, Selena Gomez’s beauty brand ‘Rare’ not only offers some stellar products but holds mental health at the helm of its mission. A celebration of individuality (or rareness shall we say), the brand aims to raise 100 million dollars over the next ten years to help give people access to mental health services. An inspiring makeup brand with an inspiring initiative, try their liquid blush and volumizing mascara while supporting a cause that goes beyond the beauty industry. 

via @gxve

GXVE - Gwen Stefani

Where performance meets play, Gwen Stefani’s beauty brand ‘GXVE’ uses high-payoff, artistry-level formulas to create looks that showcase both creativity and individuality. Clean in contents, bold in style and high in performance, GXVE was inspired by Gwen’s many years doing makeup, backstage and on the go. From elevated classics to out-of-the-box colours and creations, our must-try products include their ‘Line It Up’ 24-hour waterproof gel liner and their ‘Eye See In Colour’ eye shadow quad palette. 

via @r.e.m.beauty

r.e.m. beauty - Ariana Grande

A beauty brand that can only be described as out of this world, Ariana Grande’s ‘r.e.m. beauty’ has gained a lot of attention over the last few months and for good reason. Cruelty-free and paraben-free, the brand brags metallic gel eye shadows, plumping lip glosses and matte lipsticks, all with space-themed packaging in futuristic shapes and sizes. We can't wait to be recreating Ari’s signature cat-eye with the star’s dreamy beauty collection.

via @pleasing

Pleasing - Harry Styles

Harry Styles, known for his One Direction and individual music career, continues to defy fashion and beauty norms, recently releasing his very own beauty brand, Pleasing. With its product shape and natural ingredients, Pleasing, promotes self-love and embracing the inner self. The Shroom Bloom Set is one of the brand's notable biodegradable products. It includes various nail polishes that can be combined or used individually to reach nails to rival its innovative founder, Harry Styles.