Lash lovers: Meet your new soulmate from the experts at Revitalash Cosmetics

Anyone who has delved into the world of lashes should be well versed with the OG lash conditioning product by Revitalash Cosmetics.

It's endearing origin story of the founder; an ophthalmologist husband who spending years, tirelessly developing the perfect serum for his wife suffering hair loss from cancer is just too beautiful to forget. 

It's been a while since releases, but the lash pros have just launched a game-changing new product to the line up that is destined for lash soulmate status - Revitalash Advanced Pro Eyelash Conditioner. A physician-developed, professional lash-enhancing formula designed to improve the beauty and visible condition of lashes. Scientifically advanced, exclusive technology revives brittle, damaged lashes to improve flexibility, strength, and shine for healthy, luxurious, lush lashes.


So, what's different about it?

It's bigger, more badass and even better than its counterparts. Exclusively formulated for the Professional Medical Channel, the Advanced Pro utilises ReGenesis® 5D, comprised of a blend of peptides, lipids, and fortifying factors that work synergistically to nourish and improve the quality of hair, renewing lashes and defending against breakage and brittleness.

The exclusive formula also features clover flower extract to help protect lashes from free radical damage, plus soothing plant extracts, such as green tea, to help maintain moisture balance, improving the overall condition of lashes for a healthier appearance, and calendula, a natural humectant, to aid in moisture retention for improved flexibility.

The Numbers

In an eight-week independent consumer study conducted with 152 participants, over 90% experienced improved overall lash appearance; nourished, healthier, less brittle looking lashes; and conditioned, flexible, stronger feeling lashes. Additionally, 88% reported lashes looked lush, beautiful, and rejuvenated.

To celebrate the launch of RevitaLash Advanced Pro into New Zealand (the second country in the world to offer the new product after its home nation - the U.S), RevitaLash Cosmetics hosted an exclusive event at the prestigious Park Hyatt Hotel. The guest list included national beauty media (Remix, ofc), local celebrities, content creators and selected stockists and key accounts.

As the sun set in the distance, guests enjoyed an exclusive unveiling of the game-changing new product whilst sipping champagne, sampling canapes (a must-mention to the legendary bao buns that will not soon be forgotten) and enjoying views over the charming viaduct marina. It was an elegant gathering of a fiercely loyal community that simply put, love lashes.

“We’re thrilled to be launching this new product, specifically formulated for the professional channel,” said Lori Jacobus, President & Global CMO of RevitaLash Cosmetics. CEO and Founder, Michael Brinkenhoff, M.D. said, “As a company dedicated to enhancing lash and brow health, and a physician myself, we knew it was important to develop an exclusive professional formula. As the category innovator, we want to continue to be the brand consumers reach for and physicians trust.”

RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow, and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash Advanced Eyelash Conditioner and RevitaBrow Advanced Eyebrow Conditioner, and is available in physician’s offices, spas, salons, and specialty retailers across 70+ countries. A supporter of non-profit breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds to research and education initiatives, giving back to the breast cancer community year-round, not just in October.

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