Pureology has been supporting the conservation of our coasts since June, celebrating their fifth birthday in New Zealand with contribution to our Sustainable Coastlines organisation. The eco-conscious brand, founded in California in 2001, has now been joined by 128 hair salons nationwide in support of the Sustainable Coastlines initiative and provided more than $11,000 in cash contributions. 'Nearly 130 salons are selling Pureology Sustainable Coastlines stickered products - one dollar from each sold at retail goes to the cause,' says Pureology product manager Krisin Borley. This month Pureology takes their commitment a step further, giving Sustainable Coastlines a $1 donation from every purchase of Pureology Christmas packs. There will be three - Pure Volume, Strength Cure and Hydrate - each containing a shampoo and conditioner duo. Not only that, but this November Pureology will also be offering clients the opportunity to take home a complimentary BPA-free, stainless steel re-usable Sustainable Coastlines drink bottle when the purchase of any two Pureology products is made. For more information on Pureology click here. And lie on the beach this summer knowing you've played a part in keeping them clean, by buying one of these Christmas packs for your friends or family!