Kim credits her own beauty line for her 5-minute makeup routine

Is there anything she can't do? Kim Kardashian-West has followed in her little sister Kylie Jenner's footsteps by launching her own beauty line, KKW Beauty, this month.

As expected, Kim made her beauty line announcement on her Instagram, tagging the brand's fresh and official account and linking to its website, supplying an eager countdown to its release tomorrow (June 21 in the US).

If anything, this has been a long time coming. Kim loves makeup, Kylie's makeup brand is beyond successful and anything to do with a personal brand just speaks Kim Kardashian-West.

Kim spoke out at the Forbes Women's Summit on June 13th about "evolving her empire" and continuing to build one of the most famous and credential social media communities, along with the line-up of launches she plans to release this year.

"I feel like my whole career has been leading up to these launches this year, which are authentically me. I've always had a passion for business - I've learned a lot - but now I'm more focused."

We're excited to see what the brand consists of after years of worshipping her iconic glowing skin, full brows, and plump nude lip. If her recent collaboration with sister Kylie Jenner is anything to go by, we are in for a treat! 

Make sure you keep up to date with Kim's Instagram along with her kkwbeauty Instagram if you're wanting to get your hands on her new line, we are guessing it will sell out in the blink of an eye! 


6.21 9am PST

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Image credits: HelloMagazine