Behind the scenes with Vanessa Kirby in Cartier's latest La Panthere campaign
"A panther never changes its spots," says Vanessa Kirby...
Go behind the scenes with the actress and Cartier ambassador and see her in animal action above. Much like the Maison’s iconic emblem of a panther, the British actress is a free spirit who shares a desire for independence. As an advocate for philanthropy, the screen star (best known for her adored role as Princess Margaret on The Crown) believes in staying true to oneself and moving forward with confidence... just like a panther.
Wild and untameable, the panther captivates. Her destiny s bound to that of Cartier; in his day, Louis Cartier even nicknamed Jeanne Toussaint 'La Panthère'. She brought this image to life in 1948, envisioning it in three dimensions for the first time. Since then, it has come to embody the creative spirit and temperament of the Maison.
The campaign film, directed by Nathalie Canguilhem, takes us on a journey through a forest, where the beloved panther originates, capturing the irresistible olfactory power of La Panthère de Cartier’s sillage. Vanessa Kirby emerges from within this green and abundant hidden land, a world full of life and beauty, transforming into her alter ego — a feline, reflecting her bold and protective personality.
Created in 2014, this fragrance brings the chypre family back into the spotlight with a new floral-feline accord: the union of a historic chypre, a mythical animal musk and a fresh, vibrant gardenia, just as desired by Mathilde Laurent, the Maison’s perfumer.
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