Austin Butler is the New Face of YSL Beauty
Following his viral award-winning portrayal of Elvis Presley in Baz Luhrmann’s Elvis, Austin Butler is rapidly becoming one of Hollywood’s brightest stars. Earlier this week he was announced as cult favourite YSL Beauty’s global ambassador and the face of their innovative new fragrance MYSELF.
“In seeking out a figure to embody YSL Beauty’s vision of the new masculinity, there could have been no better choice for us than Austin Butler. Both as an artist and as a human being, he embodies the values expressed by our brand through MYSELF, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically. This is why we are proud to welcome Austin Butler as the newest YSL Beauty’s fragrance Ambassador.” – Stephan Bezy, International General Manager, YSL Beauty
Photographed by the legendary Gray Sorrenti and Guy Williams, the campaign is bold. If you’ve been following the label, you’ll remember their SS’24 menswear show as traditional, yet daring and contemporary. MYSELF takes a similar approach with a scent exploring modern masculinity, confidence goes hand in hand with approachability and Butler’s ambassadorship was born from genuine appreciation and admiration for the brand.
Imagery via @yslbeauty
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