Alexa Chung Charms Agatha Paris

Stylish model Alexa Chung has lent her charms to French jewellery brand AGATHA Paris in the stunning campaign for its new collection of playful and quirky slide charms and bracelets, AGAT'you. Like Alexa's famous style, which morphs whimsically along with her current inspirations, AGAT'You charms and bracelets can be combined however you like to reflect your look of the moment. From slick matte, patent leather or silicone, they can be mixed and matched to create a look that is chic minimal, electro rock, fresh feminine or whatever takes your fancy. There are hundreds of charms, from multiple variations of the famous AGATHA Paris 'Scottie Dog', to stars, hearts, peace symbols, bows, cherries, skulls… even cupcakes. Too cute! Alexa puts her AGATHA Paris attraction down to her own total Francophilia and admiration for the brand's playful approach to fashion. Her favourite from the AGAT'You collection is the uber playful black patent bracelet with the toadstool and ladybug charms. Dying to have a custom AGAT'You? You can create your very own unique bracelet right now (or get one just like Alexa's) at the AGATHA Paris boutique on Auckland's Vulcan Lane, or at Smith & Caugheys, Walker & Hall Botany or Walker & Hall St Lukes. Also check out their New Zealand site to start plotting your own unique accessory at www.agatha.co.nz. Words by Anabela Rea.