Jimmy Choo brings the heat with their latest fragrance for men

Jimmy Choo creates a new masculine fragrance with the unveiling of Urban Hero, an ode to the mysterious and confident Jimmy Choo man. With an underlying hint of mischief, he combines sophistication and sensitivity with a touch of rebellion, an artist at heart; the city at night his canvas.

Inspired by the spontaneous nature of art, the latest scent embodies a modern man with a contemporary spirit, determined to stretch the limits of his own creativity. The Jimmy Choo man is at ease with himself, and in touch with his sensitivity, while simultaneously being confident and outgoing. Jules Dedet, the renowned street artist, is the aptly chosen face of the new Urban Hero fragrance; a nod to the confident, mysterious man with a hint of rebellion. 

Ideal for spontaneous city nights,  the top of the fragrance gives off a freshness of precious lemon caviar with lively combined undertones and warmth of black pepper. Its heart opens onto the sensuality of rosewood and the sophistication of vetiver, revealing the Jimmy Choo man’s artistic sensibilities, before unveiling a drydown that combines the urban elegance of grey amber with an animalistic note of leather. 

"We wanted to create a modern urban signature, in order to capture the spontaneous nature of street art, using blends of colours and textures, the way that street artists do.” explain Antoine Maisondieu and Marion Costero of their latest creation. 

Available in-store and online at Farmers, Smith & Caughey’s, David Jones, Ballantynes, H & J Smith, select Life Pharmacies.