Tommy Hilfiger and Sofia Richie Grainge launch their first co-created capsule collection for Spring ‘25
For decades, the American Dream was framed by rigid archetypes—white picket fences, traditional roles, and an unattainable ideal of perfection. But as we enter 2025, this dream has evolved beyond outdated conventions, celebrating the dynamic, multifaceted nature of modern womanhood and redefining success on one’s own terms. Sofia Richie Grainge leads this shift, whose journey from It-Girl to business mogul, style icon, and mother offers a refreshing take on what it means to live the dream—and love the journey along the way.
Much like Sofia’s evolution, Tommy Hilfiger has continuously redefined modern style, blending classic Americana with contemporary perspectives to remain at the forefront of fashion. This Spring, the two forces reunite for their first co-created capsule collection. Merging Hilfiger’s signature East Coast prep with Sofia’s refined, effortlessly cool West Coast aesthetic, the collection is an ode to the modern woman—one who navigates life with confidence, grace, and unapologetic authenticity.
Echoing the spirit of Tommy’s mainline collection, Spring ‘25 pays homage to the coastal influences and archival preppy silhouettes synonymous with the all-American label. Brought to life through Sofia’s refreshing lens, the collection strongly emphasises fabric and form, finding fame in the hero cherry red suit. While inherently refined, pieces like the Tommy Classic Oxford Shirt receive an androgynous makeover with a model-off-duty boyfriend fit, designed with that boardroom-to-bar mentality in mind. The same ethos extends to denim, which debuts in drop-rise fits and elongated tailoring silhouettes, now elevated with premium fabrications and subtle boucle textures.
Even the iconic red, white, and blue Breton Stripe, a staple of Tommy Hilfiger, is reimagined in a contemporary light. Featured across knitwear, dresses, and shirting, this classic colourway is softened into deeper shades of rouge, country ivory, and navy tones, offering a more sophisticated alternative to its traditionally brighter counterparts.
Designed for the capsule wardrobe shopper, the collection offers versatile Spring essentials that integrate effortlessly into both smart and casual rotations. Yet, for those eager to experiment with a more playful aesthetic, it also provides an accessible gateway to bolder hues and distinctive silhouettes, encouraging confidence from the outside in.
While the brand remains anchored in Tommy Hilfiger’s nautical heritage, with Sofia at the helm, it embarks on a new course—one that embraces not just the journey’s imperfections but the modern women who continue to steer the ship with intention, independence, and undeniable style.
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