Swarovski Welcomes Ariana Grande
Swarovski, the legendary house of light and luxury, has a new star illuminating its path.
Joining hands with the iconic Ariana Grande, Swarovski welcomes the Grammy-winning artist as its newest brand ambassador. This partnership is set to dazzle the world with the upcoming Holiday Campaign in 2024.
Via Instagram
Ariana Grande, celebrated for her breathtaking vocal range and powerful performances, is much more than a global superstar. She is an advocate for inclusivity and empowerment, making her the perfect fit for Swarovski's ethos of self-expression and creativity. Grande's unique style and passion for pushing boundaries align seamlessly with Swarovski's mission to celebrate individuality and innovation.
"I am thrilled to be Swarovski's Brand Ambassador," Grande shared. "It's an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and inspire others to embrace their unique sparkle."
Via Instagram
Giovanna Engelbert, Swarovski's Global Creative Director, expressed her excitement about the collaboration. “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as a Brand Ambassador”. Engelbert states her admiration for Grande’s brilliant artistry, creativity, and personal style, emphasising the inspiring creative dialogues they look forward to creating together.
Swarovski's legacy, steeped in over a century of unparalleled craftsmanship and innovation, leaps forward with its vibrant partnership with Ariana Grande. This collaboration marks a new chapter in Swarovski's illustrious history and seamlessly blends Grande's influential presence with Swarovski's rich heritage. Reflecting a commitment to celebrating diverse voices and inspiring creativity, this partnership is set to redefine luxury and inclusivity in the world of jewellery.
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