Fans of McDonald's rejoiced last week when the corporation announced an exciting new series of products, but surprisingly - not of the edible kind. It seems the fast food legends are now making a move into the world of fashion, having launched a limited edition collection of Big Mac themed clothing.
Working in collaboration with Japanese brand BEAMS, Maccas released an assortment of clothing and accessories, including shirts, bags, iPhone cases, hats and pouches. Only 300 of each item were sold on the Japanese site Rakuten, each retailing at around $50 NZD.
The launch of the "hipster" Big Mac clothing range was timed to coincide with the launch of retail Big Mac sauce jars in Japan - available in supermarkets and on the same website for $24 NZD each. All proceeds from the clothing range and sauce will go to Ronald McDonald House Charities.
It's not the first time the golden arches have appeared in garment form. Last year, a limited edition pajama-style "Brekkiewear" range rolled out in Australia with all 300 items sold out in less than 10 minutes. Moschino also experimented with the iconic McDonald's logo in their 2014 collection exploring consumer culture.
Given the popularity, we have to wonder if Maccas will be making a more permanent move into the fashion world soon. For now, we're just lusting over the possibility of Big Mac special sauce hitting our own supermarket shelves.