florence by mills: Your New Go-To Glasses for Every Occasion
Specsavers has just announced a collaboration with Millie Bobby Brown to launch the 'florence by mills' optical frame collection. The collection is available exclusively at Specsavers, where there are 12 unique designs in the lineup, taking their inspiration from the brand’s ethos of self-love and Millie's signature authentic style.
Inspired by Millie's fun-loving and independent approach to fashion, the collection is all about self-expression and empowerment through florence by mills. As a glasses wearer herself, Millie has designed the collection to make wearers feel comfortable, joyful, and true to their own sense of style. Commenting on the launch, Millie said, "florence by mills is a huge passion project of mine—our brand is all about confidence, inclusivity, and self-love, so we were thrilled to be able to collaborate with Specsavers to design and create a collection that captures our ethos so perfectly."
Millie mentions that the collection means a lot to her, adding that every eyewear piece is an opportunity for self-expression, a chance for one to celebrate individuality so that they may feel confident and free in their skin. "I'm so excited to finally share the range, and I hope you love wearing the pieces just as much as I do," says Millie.
What inspired your florence by mills eyewear collection?
Eyewear has always been a way for me to explore my personal style and have fun with accessories. It was a natural, perfect next step for the brand!
Why did you choose to collaborate with Specsavers on this collection?
Growing up, Specsavers was always THE place to go to get glasses. It feels like a full circle moment launching the brand here, and I love how Specsavers offers a variety of styles and colors to encourage people to embrace self-expression - which is what florence stands for!
What three words would you use to describe the range?
Cool, Unique, and Fun!
Are there any current fashion trends you think this range fits into?
I wouldn’t say that this range fits into one specific trend, but I love that! It was important to us to ensure that we had styles for every personality - that the frames work for the person, not the other way around..
Is there anyone in particular you’d love to see wearing the frames?
I can’t wait to see all of our Flo Fam wearing the frames!
What was your favourite part of the creative process?
I had the best time trying on all of the different styles and colors. You’d be surprised with just how many options there are, it was so hard to decide!
How did you weave your own authentic style into the collection?
My personal style is truly all about being fun and comfortable, so I love that this collection really allows for both of those things!
florence by mills first launched as a beauty proposition in 2019. What spurred you to create the brand and where did you pull inspiration from?
I created florence by mills to be a brand for EVERYONE. I wanted florence by mills to be a safe place where you can explore your own style and continue to evolve and grow with no judgment or rules.
From beauty to accessories, what was the impetus for shifting into the style space? And why a glasses collection?
After fashion, glasses felt like the perfect next step for florence. I love using eyewear to take my style to the next level and have fun with accessories!
How would you describe the florence by mills aesthetic? And how does this style manifest in the glasses collection?
The florence by mills aesthetic is fun and unique! We made sure to have different frames and multiple colours for every style and personality so that each person can have fun with eyewear and create their own aesthetic.
You have very much forged a comfortable space as a style icon. What are your top tips for accessorising?
My best tip is that less is really more. I love stying a simple look with one or two statement pieces. Eyewear is normally my “go to.” I find that a really cool pair of glasses instantly elevates an outfit.
The epitome of a multi-hyphenate, between acting, running a successful business and authoring — you wear many hats. How do you like to switch off?
I love being at home on my farm with my loved ones and my animals. It’s my favorite way to switch off!
Drawing inspiration from nature, the frames showcase oceanic waves, organic shapes, and soft crystal hues. With a blend of matte and glossy textures, along with pastel accents, this collection celebrates self-expression through feminine frames designed to boost confidence and add a playful touch to any look.
Some standout styles, such as the ‘FBM 02', feature a square glasses look in polished silver metal with a lilac purple front, keeping the fun and fresh look. On the topic of fun, the ‘FBM 09’ is perfect for those who want to make a statement with exaggerated cat-eye frames with chunky crystal acetate in orange.
On the theme of lilac, the ‘FBM 03’ captures the cat-eye retro vibe in frosted crystal acetate with brushed steel sides and temple tips to match the front, including the signature lightning bolt. But if you want to keep it classic, try the ‘FBM 05’, perfect for those who want to keep it elegant but still stylish with the black and gold-tone rounded wire-rimmed frames with a cat-eye effect.
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