Fashion meets functionality with Superdry’s new waterproof jacket

International fashion giant, Superdry, has launched their latest collection of fashionable waterproof jackets. Renowned for their Japanese inspired graphics and Americana styling throughout their iconic ranges of jackets, menswear, womenswear, accessories and snow gear, Superdry focuses on delivering high-quality yet trendy products. 

I don't know about you, but rain jackets don't tend to be my most loved and aesthetic pieces in my wardrobe, but this collection drop may have just changed my mind. Welcoming less dreaded rainy days, these light and colourful jackets bring the perfect combination where fashion meets functionality. 

The collection comes in a series of different bold colours while adhering to innovative fabric technology and cutting edge style. Taped seams, lightweight design and a 10,000mm waterproof rating are three of the core aspects that make these jackets unique. 

The campaign showcases some of our favourite Australian influencers sporting and putting the new collection to test. ‘The colours are beautiful, and styling is super simple’ says Love Island star, Shelby Bilby.