En route with Gucci's legacy luggage collection
It’s difficult to evoke the feeling of airport buzz, where excitement bubbles as a journey begins. In the Gucci Valigeria campaign, Bad Bunny effortlessly emits an elite anticipation, toting the heritage-infused luggage from the Gucci Savoy collection. Shot paparazzi style, creative director Sabato De Sarnohas combined two mega motifs: Gucci legacy luggage and the undeniable allure of celebrities on tour.
Much like the Italian Houses’ reputation, Gucci’s travel collections are made up of chic &effortless items that elevate any journey. In particular, the GG Supreme duffle bags that accompany Bad Bunny throughout the campaign are symbols of Gucci’s heritage as well as a marker of the jetsetting era we’re so lucky to be a part of.
The collection pays homage to Gucci founder Guccio Gucci, who worked as a porter at The Savoy hotel, where travel luggage was his everything. Expressed through historic craftsmanship and codes, the legacy collection echoes the House’s 102-year vision of travel.
The Gucci trunks, trolleys &duffle bags truly capture the magic of travel.
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