Three key ways our favourite industry is evolving

The biggest news following major fashion events such as the Mercedes- Benz Fashion Week and Louis Vuitton’s 2017 Cruise Collection are not trends and fabrics, but rather speculations around the changing fashion industry.

Here are the 3 ways the industry is evolving: 
Celebrities as designers

Kanye’s Madison Square Garden Yeezy Season 3 show turned heads as it broke the conventional rules of what a fashion show should be, Rihanna’s Puma showcase sold out as fast as her concerts and Kendall and Kylie Jenner too, are jumping on board as being designers of their own collection. The power of celebrity involvement must not be underestimated as these stars are making a mark in the fashion industry – who wouldn’t want to rock designer shades designed by the princess of pop? 

Model diversity

Current runways have showcased variety in race, size and age more than ever before. Designers are using their model line-ups as a way to make a statement about their political and cultural views. Kanye West casted only coloured women in his Yeezy Season 3 showcasing the origins of streetwear while H&M recently casted women of age for their presentations.

Runway as a place to dance

Breaking their stereotype, we are glad to see that models now have skills in Hitting the Quan and grooving to the Nae Nae. Model’s broke out of their structured strut at Yeezy, DVF and Phillip Plein, transforming the runway into a dance floor.