Kate Spade New York Welcomes Bloom To Their Fragrance Family

Luxury fashion house, Kate Spade New York embodies feminine energy with everything they do. From clothing to bags and, of course, fragrance, Kate Spade empowers women to look and smell their best. The latest addition to their fragrance collection evokes the scent of spring with every spray, even on the darkest and stormiest of days. Meet Bloom - a stunning new scent that reflects the joy and optimism of the Kate Spade brand and your next fragrance obsession.

Model Freesia Huang is the face of the Kate Spade Bloom campaign. Not only is her name the perfect alignment to this fresh and floral fragrance, but Freesia embodies the brightness and femininity of the Kate Spade woman. Her personality is as colourful and lively as the Kate Spade outer pack, while her energy radiates energy like every spray of the scent.


Created by perfumer Sophie Labbé, Bloom captures the freshness of a floral bouquet with sophistication in a distinctly modern twist, as it captures the bright light of camelia blossoms generously against a soft woody trail. Opening with the brightness of Lemon Primofiore, a symbol of first bloom, set against a green crisp of Granny Smith Apple and a blend of Sweet Orange. This youthful, energetic start gives way to an iridescent floral heart made of white camelia petals illuminated by the glow of solar flowers – Orange Blossom and Ylang Ylang. The enveloping dry-down reveals musky notes and creamy white wood tones with Cedarwood, Sandalwood and Cashmeran.

“Just like a bouquet of beautiful flowers, the fragrance projects a spectrum of colours, from the brightest to the most enveloping, projected onto delicate petals that bloom at the heart of a woody, musky comforting trail. The idea was to create a delightful and joyful aura that reflects the spirit of the Kate Spade New York woman.” - Perfumer Sophie Labbé. 


The green musky and floral Eau de Toilette is housed in a feminine bottle with soft, curved lines complete with a pale pink and rose gold cap. This distinctive bottle design is feminine yet modern highlighting Kate Spade’s brand codes, with the pale pink enamel ring at the base of the cap embellished with the brand’s spade, reflected in a warm, rose gold colour. The floral pattern on the outer pack has been reinvented in luminous multi-coloured pastel tones that are reminiscent of the colours in a fresh bouquet in full bloom. 


Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for colour, wit, optimism, and femininity. Today, it is a global lifestyle brand synonymous with joy, delivering seasonal collections of handbags, ready-to-wear, jewellery, footwear, gifts, home décor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry House of brands.


Kate Spade Bloom is available at all leading farmers retailers nationwide.